How Agencies Can Use Gain for Public Relations Content Approvals

From press releases and media pitches to bylines and press materials, public relations agencies can collaborate on various types of content. 

Creating and approving public relations-related content can be an involved process that requires multiple rounds of approval by internal and external parties.

When you’re managing PR content for numerous clients, things can quickly become hectic and disorganized. This is why an approval process is essential for agencies.

You need a workflow that doesn’t involve messy spreadsheets, time-consuming emails back and forth, and missed deadlines. Gain[1] can help you streamline your approval process for PR content, making your team more efficient, and keeping your clients happy.

Press releases are a crucial part of a company’s PR strategy. When a client has something newsworthy to announce, such as a new product launch or company update, press releases are a great way to get the news out there.

However, there’s more to preparing a press release than writing and hitting the publish button. 

Agencies often write press releases by collaborating with clients and external parties. Quotes and any other information you may need to fact-check in a press release require approval.

With Gain, you can create a custom approval workflow for press releases and decide who approves the information and when. You can even send clients automatic reminders when they have sections to review so you can get approval faster to publish your release.

Depending on your client’s industry, many press releases need to be cleared by a legal team, which may require extra time for review. Gain allows you to gather any necessary approval from legal or compliance departments to keep information fully compliant and error-free.

Getting press for your clients can be important. Media placements not only increase brand awareness but also help to build your clients’ credibility. Nailing the perfect media pitch can help you secure media coverage for your clients. However, it’s not as easy as it may seem.

Editors’ inboxes are inundated with email pitches daily. Not only must your media pitch grab their attention quickly and get your point across, but it must be timely. 

With Gain, agencies can get faster client approval on media pitches and send them to journalists quickly. This is especially crucial when piggybacking on a major news story, or “newsjacking[2].”

It’s also important to note that reporters are likely to ignore a media pitch full of typos or errors.

With Gain, you never have to worry about unapproved copy or typos slipping through the cracks. Having an efficient approval process ensures journalists receive error-free media pitches on behalf of your client.

Snagging an interview for your client is an excellent way to get them noticed. These typically involve reporters, the client, and the client’s agency. Not only must you help your clients effectively communicate their brand message, but you must also make sure the interview is accurate and represents the client well.

Gain allows PR agencies to set up an approval workflow where they can collaborate and edit interviews for media publications. They can also keep a permanent record of all feedback and revisions. 

Before an interview goes to print, approval from the legal department may be required. Gain makes it easy for teams to gather and document any necessary approvals from legal or compliance departments.

Putting together a media kit[3] that contains information about your client’s business is an excellent way to address questions from the media and help reporters write a story.

Press kits can include company and executive profiles, recent articles, product information, industry statistics, logos and branding files, and other press materials.

Gain makes it easy for you and your clients to access, review, and approve these press material documents. By connecting your Google Drive, Dropbox, OneDrive, or other file storage system to Gain, you can upload media kits and more.

Editors receive many media kits, so it’s essential to help clients stand out by making sure all press materials look professional. Gain allows you and your clients to see how press materials will appear and ensures they are error-free.

Agencies can position clients as thought leaders in their field by writing byline articles. Bylines are an excellent way to showcase the expertise of company founders or executives who may not have the time to write articles.

Your agency can use Gain to collaborate with clients and create high-quality articles for placement in third-party publications.

Once you’ve written a byline for a client, you can automatically send it to them for review. Gain ensures you get approval from everyone involved before publishing an article, including potential stakeholders.

Delivering articles on time and conforming to the publication’s editorial guidelines are essential. Using Gain, you can streamline your approval process to ensure faster turnaround with clients and error-free articles.

A streamlined approval process is vital for any agency that creates public relations content. Gain is an easy-to-use tool that allows you to create an automated workflow and successfully collaborate on content with team members, clients, and any other external parties. Try it for free today!


  1. ^ Gain (
  2. ^ newsjacking (
  3. ^ media kit (
  4. ^ Try it for free today (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.